Should we pay for probiotics? Listen to what microbial scientists say

How much effort have you made to welcome the season of exposed meat with relative dignity?As the Earth rotates around the sun from west to east at a speed of 30 kilometers per second, weight management products on the consumer market are also experiencing cycles of "revolution". The constantly emerging new products and concepts such as fat burning stickers, enzyme jelly, meal replacement milkshakes, spirulina, and white kidney beans are playing the clarion call in the carefully constructed "perfect standard" of social networks, continuously serving as the "acceleration tool" in the next weight loss cycle

How much effort have you made to welcome the season of exposed meat with relative dignity?

As the Earth rotates around the sun from west to east at a speed of 30 kilometers per second, weight management products on the consumer market are also experiencing cycles of "revolution". The constantly emerging new products and concepts such as fat burning stickers, enzyme jelly, meal replacement milkshakes, spirulina, and white kidney beans are playing the clarion call in the carefully constructed "perfect standard" of social networks, continuously serving as the "acceleration tool" in the next weight loss cycle.

In 2023, this trend has been given a specific appearance - a sweet white powder. 40 billion CFU live bacteria, 'benefit' from eating and drinking freely, not afraid of stomach burden. Faced with such promotional slogans, most consumers are not clear about the specific meaning of the first half of the sentence, leading to doubts such as "What is the concept of 40 billion yuan?" "What does CFU mean?". But combined with the clear meaning of the latter half of the sentence, the two form a perfect resonance, greatly improving the persuasiveness of the entire sentence.

As another subdivision of the current hot big health industry, the probiotics market is being thoroughly stirred up by the entry of many new consumer brands, and a 100 billion level track has already taken shape. However, there are still many urgent questions to be answered before deciding to invest in this wave. To this end, we extend an invitation to Dr. Mao Yuejian, the head of the IFFHealth Asia Pacific Microbial and Probiotic Research and Development Center and microbial scientist, to discuss the past and present, mechanism of action, and selection principles of probiotics.

The following is Dr. Mao Yuejian's presentation, which involves editing and editing.

In recent years, the global probiotic market has shown steady development, and with the expansion of downstream consumer scenarios in the industry, the application fields of probiotics have also expanded towards diversification, such as dairy products, milk powder, dietary supplements, beauty and daily chemicals. Overall, Chinese consumers have a high level of recognition for probiotics, especially in terms of improving intestinal and digestive health benefits.

The rapid development of the industry has attracted more and more enterprises and capital to enter. On the one hand, they have promoted the rapid development of the entire industry; On the other hand, it also leads to a mix of good and bad products on the market, with uneven quality. Due to the relatively short and rapid development of the probiotic industry in China, there is still some lag in regulations and regulatory measures. Some products sold online are suspected of exaggerated promotion, and even some products labeled as probiotics do not contain true probiotic ingredients. It is also normal for consumers to become suspicious of probiotics and then classify them as an "intelligence tax".

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The history of human consumption of microorganisms is almost as long as the history of human existence. As early as the Stone Age, fermented food has existed in human life. In the relatively long years, although we do not know the existence of microorganisms, we have frequently used various fermented foods, such as beer, bread, wine, yoghurt, sour Kumis and cheese, to supplement nutrition and even treat diseases.

In the 17th century, Dutch Antonievan Leeuwenhoek invented the microscope, marking the first time humans had seen microorganisms. In 1857, about 200 years later, French scientist Louis Pasteur first confirmed that food fermentation was caused by microorganisms. He also discovered lactic acid bacteria. In 1899, Henry Tissier from the Pasteur Institute in France was the first to isolate the first strain of bifidobacteria from healthy infant feces. Henry believes that bifidobacteria are the main microorganisms in the Gut microbiota of breast fed infants, and points out that if bifidobacteria can normalize the imbalance of pathogenic and harmful bacteria, acute gastroenteritis can be cured. It can be said that he was the first scientist to propose the idea that "friendly bacteria can be used to treat intestinal diseases".

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20 .Health.(IBS)Inflammatory bowel disease(IBD)Other intestinal diseases may also cause endocrine, immune, neurological, skin, cardiovascular, respiratory, and urethral diseases.

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