What is the difference between Hongmi phones and Xiaomi phones?

When I saw this title while browsing the headlines, I thought it would be great for me to chat.Red rice is a brand under Xiaomi Company

When I saw this title while browsing the headlines, I thought it would be great for me to chat.

Red rice is a brand under Xiaomi Company. Perhaps the earliest domestic mobile phone manufacturer to develop an independent series (in 2013), later various companies followed suit and initially focused on Red Rice.

Huawei is simply the first to release its sub brand: Honor (2013). OPPO has the true self (2018), VIVO has the love cool (2018). As an independent series of Xiaomi, Redmi did not become a subsidiary brand of Redmi until 2019.

Why do you want to create an independent series or simply a sub brand for good end products? Let's first take a look at the differences between today's Hongmi phones and Xiaomi phones?

Red Rice Generation 1

1. Different positioning

Xiaomi mobile phone brand covers mid to high-end

Red rice mobile phone brand coverage in the middle and low end

It is precisely because of the different positioning that the following can be expanded.


2. Different body materials

High end mobile phones from various manufacturers are often made of metal frames and glass back covers (plain leather, metal).Anyway, it won't have anything to do with plastic And the middle and low end often use plastic frames and plastic back covers, which determine the quality of the product.

The same goes for Xiaomi. All Xiaomi phones released in the past 22 years,Except for the Xiaomi Civi2 with a plastic frame and glass back cover, all other models are a combination of metal frame and glass back cover.

In fact, the Civi1 and 1s released earlier were also metal frames. It is estimated that two 3200W selfies were stacked on the Civi2, and there was also a 2000W ultra wide angle on the main camera. Therefore, we need to reduce costs in other aspects and replace them with plastic frames.

And the red rice is uniformly framed with plasticOften, a glass or plain leather back cover costs more than 1500 yuan, while a plastic back cover costs less than 1500 yuan. Similar to the Red Rice Note11t, which has a cost-effective release, 1799 is also a plastic back cover.

3. Image configuration

Imaging is the most important means for all mobile phone manufacturers to differentiate between different levels, and no one is an exception.Because the performance has reached a bottleneck, photography can still break through. At present, the difference in imaging between Xiaomi and Hongmi is obvious to all.

The main camera is Red Rice and Xiaomi, which can be divided up and down,Ultra wide angle millet must reach 13 million.Even if it's Xiaomi's cheapest 12x, Civi2 is the same. Except for Civi2, which focuses on female selfies, the rear macro starts at 5 million yuan.

Red rice, on the other hand, follows the line of cost-effectiveness, and comprehensive photography should never be too good. At most, a good main camera should be used.Unified configuration: Main camera+8 million+2 million.Even if it's the best k50 from Red Rice, the k60pro is the same.

Algorithms can give you, but Leica, don't think about it at the moment, only when it becomes high-end. Just like iqoo, which had never had a VIVO home before, iqoo11 was later certified by Zeiss when iqoo11 became a high-end digital product.

4. Different quality control

Although Xiaomi's quality control may be the weakest among top tier brands, Hongmi will still be slightly weaker than Xiaomi, as there are differences in OEM factories and production lines.It should be emphasized that weak quality control does not necessarily mean that problems will arise.

Weak quality control is just a high chance of encountering a problem machine. And even if the so-called probability is high, it is definitely not one percent, or even one thousandth, otherwise the complaint news would have been everywhere.

Taking JD's self operated account as an example, Hongmi K60 has a review rate of over 100000 yuan, with a positive rating of 97% and over 300 negative reviews. Most of them are non giveaways and price reductions.There are very few issues related to quality. Occasionally, there is a charger data cable interface that needs to be disconnected. If you provide feedback and directly replace it with a new one, you can hardly see any issues with the phone itself.

The main reason for the current negative review of K60 is the price reduction of the 512G version

High quality control does not necessarily mean that there will be no problems, there is a probability. Looking at Black Cat complaints, even brands with excellent quality control such as Apple, Huawei, and vivo may encounter problems, but the overall probability is very low.

But as long as it happens, it's still frustrating. However, relatively speaking, the after-sales service of these companies is good.

So, online articles can lead to situations where some people are caught in the dark for a lifetime, while others are constantly boasting that they can't use it well. And most people, because their phones are fine, have been using them quietly without commenting.

Anyway, don't be superstitious about any brand. Before buying, you still need to check the comments of the purchased users before starting If there are common issues in the comments, such as Samsung Note font doors and Xiaomi 11u burning WIFI, it is considered a product design defect and should be carefully entered.

If you have to start, happiness and risk coexist, right. For example, if I make the GTneo5 debut with Regal, I need to have the awareness to do experimental products. Of course, I have felt good overall this week.

5. Summary

Why is there a difference between Xiaomi and Hongmi? To establish a brand image. If Xiaomi wants to compete for high-end products, there will be a premium, and all high-end brands have a premium. The current brand image of Red Rice is still cost-effectiveness.

For the sake of high profits and a high-end image, it is necessary to differentiate oneself from the middle and low end. So it is necessary to establish a sub brand for image segmentation, and the cost gap is also real

For example, the starting prices of vivo x60, 70, 80, and 90 are similar, but the annual price reduction on Double 11 is decreasing to ensure users' high-end awareness. Huawei's prices from Mate30 to Mate50 have also skyrocketed, as high-end products have become the norm.

Materials, imaging, quality control, and even promotion and packaging all require money.

Therefore, the fundamental difference between red rice and millet is ultimately a cost difference.

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