From "Brain Gold" to "Chinese Turtle Essence": The Legend of Health Products Falling from Grace

From "Brain Gold" to "Chinese Turtle Essence": The Legend of Health Products Falling from Grace"No gifts are accepted during this year's festival, only Brain Gold is accepted." This advertising slogan is still fresh in the minds of many people

From "Brain Gold" to "Chinese Turtle Essence": The Legend of Health Products Falling from Grace

"No gifts are accepted during this year's festival, only Brain Gold is accepted." This advertising slogan is still fresh in the minds of many people. Once a top seller, "Brain Gold" is now questioned by consumers as a "tax on intelligence" due to the exposure of its ingredients. This is not an isolated case. In recent years, the health product market has been plagued by chaos, and many once-popular products have "fallen from grace," leaving behind a tale of regret. This article will review five former "miracle drugs," revealing the truth behind them, and reminding people to remain rational when choosing health products and not be fooled by false advertising.

Brain Gold: The "High-Priced Packaging" of Melatonin

In 1999, Brain Gold, founded by Shi Yuzhu, quickly became the leader in the health product market through a massive advertising campaign. It promoted its ability to "improve sleep" and positioned itself as a "gift for special occasions," successfully attracting a large number of consumers. However, as time went on, the true ingredients of Brain Gold were gradually revealed. Its main ingredients turned out to be melatonin and oligosaccharides, both of which are not rare in the health product market and are not expensive. However, the brand effect of Brain Gold led to a significant increase in its price, making many people question whether its price was justified.

Life No. 1: "Pseudo-Scientific" Enhancement of Memory

The "Life No. 1" oral liquid was once a "brain power enhancement" health product chosen by many parents for their children. Its advertising emphasized its ability to "improve memory and supplement brain nutrition," attracting many consumers. However, as scientific literacy continues to deepen, people are increasingly aware that health products cannot truly improve memory, and the actual effect of "Life No. 1" is also questioned. In 2021, "Life No. 1" products were also exposed for failing random inspections, further declining its market position.

Three-Leaf Oral Liquid: A Brief Moment of Glory "Like a Flash in the Pan"

In the early 1990s, Three-Leaf Oral Liquid became popular with the slogan "Three-Leaf Live Bacteria," becoming the preferred health product for many consumers. However, within just a few years, Three-Leaf Oral Liquid lost its market position and even disappeared due to a fatal lawsuit. The rise and fall of Three-Leaf Oral Liquid also reflects the fierce competition in the health product market, where the authenticity of the product and its reputation are crucial, while false advertising and exaggerated efficacy only lead to eventual failure.

Ant Force God: A "Bloody Lesson" from a Health Scam

At the beginning of the millennium, a health product called "Ant Force God," using the gimmick of "ant farming," quickly became popular across China. It promised high profits from joining the ant farming business, attracting many investors. However, it was eventually exposed as a huge scam. The so-called "Ant Force God" didn't have any ant-related ingredients but was found to contain excessive amounts of sildenafil, which can even harm the human body. This scam also serves as a warning to be wary of investment traps that use high returns as bait.

Chinese Turtle Essence: "Falsely Borrowing the Name" of Stimulants

Once popular, Chinese Turtle Essence is another classic case of falling from grace. A track and field coach claimed that the outstanding performance of his athletes was related to his self-made Chinese Turtle Essence, selling its formula and even filming commercials to promote it. However, it was later revealed that the so-called "Chinese Turtle Essence" did not exist, and the truth was that stimulants were used to deceive people. This scam exposed the ethical problems existing in the sports world and also reminds people to be wary of health products that exaggerate their efficacy and the potential profit chains behind them.

Chaos in the Health Product Market: Rational Choice is Key

These once popular health products eventually "fell from grace" due to the exposure of their true ingredients, the unveiling of false advertising, and the increasing awareness of consumers. These cases also demonstrate the frequent chaos in the health product market. Consumers must remain rational when choosing health products and not be fooled by false advertising.

How to Choose Health Products rationally?

• Understand your own needs: Different health products target different health conditions. Only by clearly understanding your own needs can you choose the right health product.

• Pay attention to product ingredients: Carefully read the product instructions to understand the true ingredients of the product and avoid purchasing products containing illegal or ineffective ingredients.

• Refer to professional institution information: You can query relevant health product certification information and relevant safety information through authoritative institutions such as the State Food and Drug Administration website.

• Don't blindly believe advertisements: Advertising often exaggerates efficacy and even engages in false advertising. Remain rational and don't be swayed by the content of advertisements.

• Consult a professional doctor: For certain groups of people, such as pregnant women, children, and the elderly, it is best to consult with a professional doctor for professional guidance when choosing health products.

• Focus on product reputation: You can use online searches, recommendations from friends, etc., to understand the true reputation of the product and avoid purchasing products of poor quality or ineffective products.

Conclusion

There is frequent chaos in the health product market. When choosing health products, consumers should remain rational and not be fooled by false advertising. Choosing appropriate health products can help us better supplement our nutrition and maintain our health. But remember, health products are not a cure-all and should not be relied upon to treat illnesses. Only a scientific lifestyle and a reasonable diet are the keys to maintaining good health.

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