In electrical appliances, air conditioning is considered a large item, and even ordinary household air conditioners are not cheap. What brand of air conditioning is your household air conditioner?Commonly seen in the market today areGree, Midea, HaierThere are many other brands, and there is also a brand that many people may have heard of, which isDajin Air Conditioner

In electrical appliances, air conditioning is considered a large item, and even ordinary household air conditioners are not cheap. What brand of air conditioning is your household air conditioner?

Commonly seen in the market today areGree, Midea, HaierThere are many other brands, and there is also a brand that many people may have heard of, which isDajin Air Conditioner.

Due to its down-to-earth name, many people believe that Daikin is a domestic air conditioning brand, but it is actually a real Japanese brand. Although it doesn't seem to have much fame, Dajin Air Conditioner not only sells more expensive than other famous brands such as Gree, but also quietly earns 140 billion yuan in China, occupying an important position in the air conditioning market.

Japan's Big Gold is Popular in the Market

The arrival of the electrical era and the breakthrough in refrigerants have led to the rapid development of modern air conditioning. Nowadays, air conditioning has entered thousands of households and has become a necessary equipment in shops and shopping malls. As long as the door is marked with "air conditioning", it can attract many customers.

In the early days, China's electrical industry was just starting, and there was a significant gap in technology compared to developed countries,So at that time, most of the appliances in the Chinese market were foreign brands, especially Japanese appliances that occupied a considerable market share.

Made in Japan was a guarantee of excellent quality at that time. The cars, engineering equipment, and electrical appliances produced in Japan were very durable, not only in China, but also globally famous. Famous Japanese companies include Mitsubishi, Panasonic, Hitachi, Sony, and others. At that time, most of the appliances used by people such as air conditioners and refrigerators were Japanese brands.

Daikin Air Conditioning in Japan is very famous in China. Daikin was founded in 1924 and has been a nearly century old enterprise. It mainly focuses on the fields of air conditioning, refrigeration, compressors, etc. It is the largest holder of the Japanese air conditioning market, with over 5000 related products in the air conditioning field.

With the vigorous development of China's economy, people's living standards have greatly improved, and ordinary people can also afford air conditioning. China has a large population and a large market, and major foreign enterprises have entered China one after another. In 1995, Daikin did not want to fall behind and began building factories in China. The name Daikin is so localized that many people believe it is a domestic brand, without realizing that it is actually a Japanese brand.

Dajin has strong research and development capabilities. Once everyone was discussing the space occupied by air conditioners, but in 1996, Dajin directly took out the ceiling embedded air conditioner. When it came to commercial aircraft, people only knew about cabinet machines. Dajin broke people's cognitive limitations and opened a new chapter in commercial aircraft. After Dajin Air Conditioning entered China, it also launched many very advanced products at that time, and China's variable frequency air conditioning was the beginning of Dajin.

In addition to household air conditioners, Daikin's expertise in central air conditioning is still that of central air conditioning. In the field of central air conditioning, few air conditioners can compete with Daikin. Daikin's central air conditioning has fast cooling, good quality, reasonable design, and more humanized design, making it the first choice for central air conditioning at that time. Many units and high-end places use central air conditioning from Daikin.

Why Can Da Jin Make Money Silently

Dajin makes money silently in China, and until now people rarely see Dajin's advertisements, but this does not affect its sales. According to relevant data statistics, in 2019, Dajin Air Conditioning was still the big brother of multi line systems in China, accounting for over 23%. Due to its large market share, Dajin's earning power is also top-notch, easily reaching over 140 billion yuan.

In recent years, domestic electrical appliance brands in China have sprung up like mushrooms after rain, not only abundant but also with strong vitality. Gree and Midea are well-known in the field of air conditioning, and their market share is also the highest. Data shows that in 2021, Midea's online air conditioner sales market will account for 38% and offline air conditioner sales market will account for 30%, while that of Gree will be 30% and 26% in the same period. Midea will surpass Gree and become the new champion in the air conditioner field in China.

Nowadays, domestic air conditioners have occupied most of the air conditioning market in China, and their quality has also been recognized by consumers. In addition to Midea and Gree, Daikin is still strong in China. Although new air conditioning forces are developing rapidly, Daikin's proportion is still high. There are several main reasons why Dajin can maintain such good grades.

Dajin has many core technologies.As a century old brand, Dajin places great emphasis on re technological research and development. In terms of technology such as compressors, the tycoon almost stands out, mastering technologies that many air conditioning manufacturers do not possess. Nowadays, various air conditioning brands are emerging one after another, claiming to have their own "black technology". However, any "black technology" requires hardware and core technology support, and Dajin has a great advantage in this regard.

From research and development to component manufacturing to after-sales service, Dajin air conditioners are almost all completed by themselves, rather than assembled through suppliers.Due to its complete industrial chain, Dajin Air Conditioner has significant profits and can save money for research and development.

Dajin's development does not focus on immediate interests, but rather has longer-term plans, for which it attaches great importance to localization. In different countries around the world, Da Jin Hui provides services based on different needs and technologies to adapt to environmental requirements, so as to firmly grasp consumers. After all, who doesn't like a product that is very suitable for them?

Dajin mainly occupies the cutting-edge field of air conditioning.The business focus of Daikin Air Conditioning is on central air conditioning, rather than ordinary household air conditioners, which leads to many people not having heard of the Daikin brand. But as long as central air conditioning needs to be installed, it will definitely not be possible to bypass Dajin. Many brands want to attack the high-end market after development, but Dajin still firmly occupies a large high-end market, which shows its strong strength.

Dajin has been rooted in China for over 20 years and has gained recognition from many consumers. However, with the continuous development of new air conditioning forces, Dajin is also facing some problems.In terms of household air conditioning, Daikin does not have strong competitiveness,Although its quality is very good, its price is very high, much higher than well-known brands such as Gree and Midea, and it is not suitable for ordinary households to use.

Household air conditioners have less stringent requirements in some aspects, and domestic air conditioners are rapidly developing, with some core components being able to be localized. Domestic products can significantly lower production costs and occupy a larger market. The working environment of household air conditioners is variable, and there are also many problems encountered. Daikin cannot fully leverage its advantages and cannot distance itself from other brands of air conditioners.

In the rapid development process of our country, too many brands have been eliminated, but Dajin has been quietly operating in our country for more than 20 years and has developed well. It has many areas worth learning from domestic brands. Only by mastering core technology can domestic brands truly go global.

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